Automattic Inc., the controlling company of the most popular content management system (CMS) WordPress, has announced that they are going to introduce new top level domain .blog for websites using WordPress. The new TLD will be made available at the end of this year - in October. At the beginning of this year, company was successful in securing rights to manage and operate the registration of the highly desired new generic TLD .blog.
WordPress is very popular blogging platform among content writers, web professional, designers and e-commerce marketer. It has very strong community backed by over 28 millions followers around the global. The CMS is easy to install and manage.
.Blog extension will suit perfectly to website running WordPress and it is likely to increase the popularity of the platform. Automattic CEO, Matt Mullenweg, wrote at his personal blog:
"It's now public that Automattic is the company behind Knock Knock Whois There LLC, the registry for the new .blog TLD. (And a great pun.) We wanted to stay stealth while in the bidding process and afterward in order not to draw too much attention, but nonetheless the cost of the .blog auction got up there (people are estimating around $20M). I'm excited we won and think that it will be both an amazing business going forward and give lots of folks an opportunity to have a fantastic domain name in a new namespace and with an easy-to-say TLD. You can sign up to be first in line to reserve a domain here. If you have a trademark you can get in August, and then October for the land rush."
The trademark owners will be able to register .blog domain name from the start of August. It will be available for landrush from October and finally at the end of the year in November, it will be available for general public registrations. From the company's .blog announcement:
"For more than a decade, the word "blog" has been synonymous with "your home on the web." And since 2005, WordPress.com has been proud to help you create a unique space that is all yours. Now we're excited to announce a brand new way to create a unique identity for your website: .blog, a top-level domain extension that will let you create a customized name and web address for your site."
It is still unclear that what would the price of .blog domain name. As per the company announcement, the price will vary for standard and premium domain names. You can signup here for update to get notified when .blog will be released under general availibility.